Protecting the right to use bio-identical hormones in your heart disease prevention program

If you've been following the Track Your Plaque program, you know that we are advocates of "bio-identical hormones", i.e., hormone replacement using forms that are identical to the naturally-occuring human form.

In other words, we find it criminal that pharmaceutical manufacturers continue to promote use of non-identical hormones despite a probable increased side-effect and complication profile (a la Premarin). This unhappy situation persists because bio-identical hormones cannot be patent protected, meaning profits cannot be protected. Synthetic hormones can be patented and profits protected, thus their popularity among drug companies.

If that's not bad enough, Wyeth Pharmaceuticals--maker of synthetic hormone preparations, Premarin and Prempro--has filed an FDA petition to disallow the use of bio-identical hormones as prepared and dispensed by "compounding pharmacies". These are specialty pharmacies that mix and dispense hormones like estrogens (human estradiol, estriol, and estrione) and testosterone. They do so only with a doctor's prescription. Most are members of the Professional Compounding Centers of America (www.pccarx.com), a professional organization devoted to promoting quality-control over compounding practices.

Compounding pharmacies are occasionally guilty of compounding some suspect preparations. Witness the Fentanyl lollipops of 2002 in which the pain medication, Fentanyl, was put into lollipops for patients with chronic pain. This posed obvious dangers to any children who unsuspectingly ate the lollipops.

But the majority of compounding pharmacies are not guilty of such exotic practices. Most are simply pharmacies who might, for instance, mix a specific dermatologic preparation according to the orders of a dermatologist. Likewise with bio-identical hormones.

We have extensive experience with such a pharmacy in Madison, Wisconsin, the Women's International Pharmacy. They have filled hundreds of hormone prescription for us. They are responsible in their dispensing practices, in our experience. In fact, they have been at least as good, if not better, than other pharmacies we've dealt with.

We believe in protecting our rights to prescribe and you to use the choice of hormone preparations you and your doctor desire. This should include bio-identical hormones. The transparent profit motive from Wyeth should raise the hairs on your neck.

If you would like to post your comment to the FDA, there's a little time left. The folks at Womens' International Pharmacy have made it easy by posting links on their website. Go to http://www.womensinternational.com and just follow the instructions.



Here's a sample of some of the objections citizens have raised to Wyeth's petition:


I have been taking bioidentical hormones for two years. Bioidentical Hormones have been a great relief to me without the risk. I consult with my Physician who prescribes bio-identical hormones specifically for me, and my pharmacist prepares them. Without this medication and I would not be able to sleep; I would not be able to work due to the constant hot flashes. Without this medication, I find that I have less tolerance and I am considerably disagreeable. I also have problem with my memory without them. I want the bioidentcial hormones for the health benefits they provide. I urge you to not be swayed by Wyeth's petition. The product Premarin made by Wyeth, is made from pregnant horses not natural sources. Wyeth's hormones have been shown to cause cancer. I would not expect my government and its officials to submit to the highly funded petitioning of a pharmaceutical company who product is threatened by bioidentcial hormones. I do not expect my government to approved Wyeth's petition and leave me no choice of bioidentcial hormones and only the choice of Wyeth's cancer causing drugs Preamrin and Prempro. I ask that the FDA reject Wyeth's petition Docket #2005P-0411.

Another petitioner writes:

As a woman I take exception to Wyeth accusing the Compounding Pharmacy industry of unsafe practices. As a citizen of the United States I expect the FDA to stand up for my rights and the rights of all women who have found or in the future may seek consistent, safe and effective treatment with bioidentical hormones. Eliminating options by bowing to a large pharmaceutical company like Wyeth is not in the public interest and would deprive hundreds of thousands of American women from access to bioidentical hormones. Synthetic hormone replacement has been proven unequivocally unsafe in a government sponsored study and should not be forced as the sole treatment option for women. I hereby request the FDA rule against Wyeth's request. The FDA should not close down the bioidentical option of healthcare. I welcome studies of bioidentical hormones even though they are already FDA-approved and have been working effectively for decades. We already have the proof - hundreds of thousands of women, who over the past two decades have chosen bioidentical hormones based on their physicians' assessments. They are living proof that bioidentical hormones are safer and more effective and reliable than synthetic hormone drugs.

A physician and user of bio-identical hormones writes:

Wyeth, the filer of this complaint, is trying to prevent women from being able to choose less expensive compounded options for hormone replacement. There is medical evidence that in modifying the structure of their drugs (such as Premarin and Prempro) so that they could be patented, they may have introduced factors that cause the health risks identified in the Women's Health Initiative. This complaint appears to be filed for commercial purposes because of the market share that has shifted from Wyeth's products to bio-identical products from compounding pharmacies. If the complaint were upheld, patients and their doctors would not have a choice in hormone treatments. Wythe's commercial strategy of trying to eliminate the 'competition' from compounding pharmacies is against the public interest and in the interest of its own corporate profits. Women and their doctors should be able to choose between patented formulations such as those offered by Wyeth, bioidentical formulas available from compounding pharmacies, and no hormone treatment. I have been taking bio-identical hormones for several years and have had excellent results in improving my symptoms. I have been unable to take other synthetic hormones in the past, and am very concerned that my best treatment option will be taken away.

If you get a 64-slice CT coronary angiogram

With new 64-slice CT scanners popping up everywhere nowadays, be sure to get your heart scan with it.

The new scanners do indeed provide wonderful images of the coronary arteries. But, say you have a 20% blockage in one artery by a coronary angiogram generated on one of these devices. What will you do in 1, 2, or 3 years when you want to know if you have progressed? Should you have the CT angiogram repeated?

Well, if you did you'll be exposed to a large dose of radiation--appropriate for a diagnostic test, but not for a screening test. The radiation exposure is not that different from undergoing a full conventional cardiac catheterization, or up to 100 chest x-rays.

"20% blockage" is also, contrary to popular opinion, not a quantitative measure. It is just an estimate of the diameter reduction at one spot. That number says nothing about the lengthwise extent of plaque. It also says nothing about the potential for "remodeling", the phenomenon of artery enlargement that occurs as plaque grows. In other words, if you had another CT coronary angiogram a year later and was told that your blockag was still 20%, in reality you could have had substantial plaque growth but it would not be reflected in that value.

People will come to me after having a CT angiogram for an opinion. Unfortunately, I send them back to their scan center to get a simple coronary calcium score. That measure is easy, quantitative, precise, and can be repeated yearly if necessary to track progression. (Track Your Plaque--I hope most of you get this by now.) Some physicians poke fun at the heart scan, or calcium, score--it's old, boring, only a measure of hard plaque. None of that's true. The coronary calcium score is a measure of total plaque (hard and soft). And when you are empowered to learn how to control and reduce your score, then it's the most exciting number in your entire health program!

Don't fall for the hype. If you go to a scan center and they insist on a 64-slice CT scanner, or if your doctor orders one, you should insist on getting a calcium score out of the test. Just ask. If they refuse, go somewhere else. Centers that refuse to generate a score have one thing on their mind: identifying people with severe blockages sufficient to obtain the downstream financial bonanza--angioplasty, stents, and bypass surgery.

If you have hypertension, think Lp(a)

Clair has coronary disease.

Clair first came to attention at age 57 when she suffered a large heart attack involving the front of her heart (the "anterior wall") two years ago. Her cardiologist implanted a drug-coated stent. Her doctors advised her to "cut the fat" in her diet, exercise, and take Lipitor.

One year later, she required a stent to another artery (circumflex). At this point, Clair was thoroughly demoralized and terrified for her future. Her first heart attack left her heart muscle with only 50% of normal strength.

She came to my office for another opinion. Of course, one of the first things we did was to identify all causes of her heart disease. No surprise, Clair had 7 new causes not previously identified, including low HDL (37 mg/dl), a severe small LDL particle pattern (75% of all particles were small), and Lp(a).

Her blood pressure was also 190/88, despite her relatively slender build and 3 medications that reduced blood pressure. That's a Lp(a) effect: Exagerrated coronary risk along with unexpected hypertension that often seems inappropriate.

In fact, I saw several patients just this week with lipoprotein(a), Lp(a), and exagerrated high blood pressure (hypertension). It's not that uncommon.

Though it has not been described in the medical literature, our experience is that hypertension is a prominent part of the entire Lp(a) "syndrome".

Lp(a) is responsible for much-increased potential for coronary disease (coronary plaque). It increases in importance as estrogen recedes in a woman (pre-menopause and menopause) and testosterone in a man, since both hormones powerful suppress Lp(a) expression (though why and how nobody knows).

I believe that Lp(a) is also responsible for hypertension that most commonly develops in a persons mid-50s and onwards, often with a vengeance. 3 or 4 anti-hypertensive medications and still not controlled.



Role of l-arginine

L-arginine may be more helpful in this situation than others. L-arginine, recall, is the supply for your body's nitric oxide, a powerful dilator of the body's arteries and thereby reduces blood pressure. We use 6000 mg twice a day, a large dose that requires use of powder preparations rather than capsules.

More reading about l-arginine and nitric oxide is available through Nobel laureate, Dr. Louis Ignarro's book, NO More Heart Disease : How Nitric Oxide Can Prevent--Even Reverse--Heart Disease and Stroke, available at Amazon.com ( http://www.amazon.com/gp/product/0312335814/104-1247258-6443909?v=glance&n=283155).




Will l-arginine truly reverse heart disease on its own? No, I don't believe so. Contrary to Dr. Ignarro's extravagant claims, I find l-arginine a facilitator of plaque regression, i.e, it helps other strategies achieve regression, but it does not achieve regression or reversal by itself. (Note that Dr. Ignarro is a lab researcher who studies rats and has never treated a human being.)

But l-arginine may have special application in the person with lp(a), particularly if hypertension is part of the syndrome.


Note: As always, please note that I talk frankly about l-arginine and other supplements and medications but have no hidden agenda: I am not selling anything, nor am I affiliated with any source/website/store etc. that sells these products. If I advocate something, I do so because I truly believe it, not because I'm trying to sell something. I make this point because so much nonsense is propagated in the media because of profit-motive. That's not true here.

Dr. Ornish: Get with the program!


In the era up until the 1980s, most Americans indulged in excessive quantities of saturated fats: fried chickem, spare ribs, French fries, gravy, bacon, Crisco, butter, etc.

Along came people like Nathan Pritikin and Dr. Dean Ornish, both of whom were vocal advocates of a low-fat nutritional approach. In their programs, fat composed no more than 10% of calories. This represented a dramatic improvement--at the time.


In 2006, a low-fat diet is a perversion of health. It means over-reliance on breads, breakfast cereals, pasta, crackers, cookies, pretzels, etc., the foods that pack supermarket shelves and that now constitute 70-80% of most Americans' diet.

Dr. Ornish still carries great name recognition. As a result, his outdated concepts still gain media attention. The June, 2006 issue of Reader's Digest, in their RDHealth column, carried an interview with Dr. Ornish in which he reiterates his fat-phobia.

However, on this occasion he takes a different tack. This time he rails against the "dangers" of fish oil and omega-3 fatty acids. "I've recently learned that omega-3s are a double-edged sword...In some cases, omega-3s could be fatal."

He goes on to say that, while he believes that fish oil may prevent heart attacks, it has fatal effect if you already have heart disease.

Does this make sense to you?

He's basing his views on a single, obscure study published in 2003 conducted in rural England that showed an increase in death and heart attack on fish oil. Most authorities have not taken these findings seriously, since they are wildly contrary to all other observations and because the study had some design flaws.

Despite the fact that this isolated study runs counter to all other, better-conducted studies seems not to matter to Dr. Ornish.

Clinging to the low-fat concept is like hoping 8-track tapes will make a comeback. It's not going to happen. We enjoyed the benefits while they lasted, appropriate for the era. But now, they're woefully outdated.

The overwhelming evidence is that fish oil provides tremendous benefits with little or no downside. In the Track Your Plaque program, fish oil remains a crucial supplement to gain control over your coronary plaque and stop or reduce your heart scan score. Ignore the doomsday preachings of Dr. Ornish.

(Watch for an article I wrote updating the benefits of fish oil for Life Extension magazine.)

The cholesterol fallacy

Evan spotted the kiosk set up in the middle of the local mall. "Free cholesterol screenings. Know your heart health!" the sign declared.

It was a free cholesterol screening being offered by a local hospital.

The friendly nurse behind the kiosk had Evan fill out a form, then pricked his finger. Five minutes later, she reported to him with a smile, "Sir, your cholesterol is 177--your heart's fine! We get concerned when cholesterol is over 200. So you're in a safe range."

What the nurse failed to recognize is that Evan's HDL was 30 mg, a low value that actually places him at high risk for heart disease. Low HDL also signifies high likelihood of the small LDL particle pattern, a marked predisposition towards pre-diabetes and diabetes, a probable over-reliance on processed carbohydrates in his diet, a dramatically increased probability of hidden inflammation (e.g., elevated C-reactive protein), increased tendency for high blood pressure. . .

In other words, Evan's "favorable" total cholesterol is, in truth, nonsense. It's misleading, falsely reassuring, and provided none of the insight that a real effort might have yielded. Like hippies, tie-dye, other relics of the 1960s, total cholesterol needs to be put to rest. It has served many people poorly and been responsible for countless deaths.

When you see a kiosk or other service like this, even if it's free, run the other way.

"Heart disease a growth business"





So announced a Boston newspaper recently, featuring a story about new heart program at a local hospital.

They were announcing how a hospital had entered the cardiovasculare procedure game and how it would boost their bottom line. The article discussed how the hospital administration was anticipating "a surge in patients from the baby boom generation."

To justify this new program, the article quoted an administrator from another hospital: "Cardiovascular issues is [sic] the number one cause people sought treatment at our hospital."

The hospital featured in the story had spent $13.5 million dollars to develop their program.

Do you think they'll make it back?

You bet they will--many times over. Hospitals are businesses, complete with a bottom line, an expectation of profit and an eye towards growth.

The hospitals in the city where I live (Milwaukee, Wisconsin) are, as in Boston and elsewhere, very aggressive--expanding into new territories, hiring new "salesmen" (physicians), all to capture more marketshare and produce more "product" (your coronary angioplasty, stent, bypass surgery, defibrillator, etc.).

The equation for hospital profits is tried and true. Ignore your heart disese risk and you can help your local hospital grow its business. Neglect to get your heart scan and you can help your hospital pay down its debt. Get a heart scan, then do nothing about it, and you may even justify a pay raise for the hospital administrators for record revenue growth and profit.

Hospitals are a growth business because of the failure of most people and their doctors to 1) identify hidden coronary disease (CT heart scan to obtain your heart scan score), then 2) seize control over it (the Track Your Plaque program or, at least, your doctor's guidance along with your efforts at prevention).

Unless you do so, you are highly likely to help your hospital boost its annual goal for procedures.

The myth of small LDL

Annie's doctor was puzzled.

Despite an HDL cholesterol of 76 mg (spectacular!) and LDL of 82 mg, her CT heart scan showed a score of 135. At age 51, this placed her in the 90th percentile.

Not as bad, perhaps, as her Dad might have had, since he died at age 54 of a heart attack.

So we submitted blood for lipoprotein testing. Surprise! over 90% of all her LDL particles were small. (By NMR, they're called "small". By gel electropheresis, or the Berkeley Lab test, or VAP (Atherotech) technique, they're called "HDL3".)

What gives? Traditional teaching in the lipid world is that if HDL equals or exceeds 40 mg/dl, then small LDL will simply not be present.

Well, as you can see from Annie's experience, this is plain wrong. Yes, there is a graded, population-based effect--the lower your HDL, the greater the likelihood of small LDL. But small LDL is remarkably persistent and prevalent--regardless of your HDL.

We've seen small LDL even with HDLs in the 90's! I call small LDL the "cockroach" of lipids. If you think you have it, you probably do. Getting rid of small LDL requires a specific bug killer. (Track Your Plaque Members: Read Dr. Tara Dall's interview on small LDL.)

Don't let anybody blow off your request for lipoprotein testing just because your HDL is high. That's just not acceptable. Loads can be wrong even with a favorable HDL.

My stress test was normal. I don't need a heart scan!

Katy had undergone a stress test while being seen in an emergency room, where she'd gone one weekend because of a dull pain on the right side of her chest. After her stress test proved normal, she was diagnosed (I believe correctly) with esophageal reflux, or regurgitation of stomach acid up the esophagus. She was prescrbed an acid-suppressing medication with complete relief.

But Katy also had coronary plaque. Three years ago, her CT heart scan score was 157. She'd made efforts to correct the multiple causes, though she still struggled with keeping weight down to gain full control over her small LDL particle pattern.

I felt it was time for a reassessment: another heart scan. After three years, without any preventive efforts, Katy's score would be expected to have reached 345! (That's 30% per year plaque growth.) It's a good idea to get feedback on just how much slowing you've accomplished.

But Katy declared, "But I didn't think another heart scan was necessary. My stress test was normal!"

What Katy was struggling to understand was that even at the time of her first scan, a stress test would have been normal. Plaque can be present with a normal stress test.

Plaque can even show explosive growth all while stress tests remain normal. Just ask former President, Bill Clinton, how much he should have relied on stress tests. (Mr. Clinton underwent annual stress nuclear tests. All were normal and he had no symptoms--all the way up 'til the time he needed urgent bypass surgery!)

Of course, at some point even a crude stress test will reveal abnormal results. But that's years into your disease and a lot closer to needing procedures and experiencing heart attack.

So, yes, Katy would benefit from another heart scan despite her normal stress test.

The message: Don't rely on stress tests to gauge whether or not plaque has grown, stabilized, or reversed. Stress tests can be used to gauge the safety of exercise, blood pressure response, and the potential for abnormal heart rhythms. Stress tests can be used as a method to determine whether blood flow in your coronary arteries is normal through an area with plaque.

But a stress test cannot be used to gauge whether plaque has grown. It's as simple as that. Gauging plaque growth requires a heart scan.

Patient-napping: Yet another reason to stay clear of hospitals!

When I started practicing medicine around 20 years ago, it was common practice to alert a physician when their patient was seen in an emergency room.

If John Smith, for example, went to the emergency room with chest pain, the physician who had an established relationship with the patient--knew their history, had managed their health and illnesses, etc.--was notified, even if the hospital ER had no relationship with the physician. It was not uncommon for the patient to then be transferred to the hospital where their own doctor practiced.

Though cumbersome at times, it preserved the relationship of the patient with their doctor.

Over the past few years, this practice has crumbled. Nowadays, hospitals and their employed physicians (and other unscrupulous physicians acting in the name of profit) "fail" to notify the physician with an established relationship.

Guess what happens? The patient all too often ends up being put through the gamut of testing and procedures.

Why? For hospital profit, of course. If failure to notify a doctor who's had a 10-year long relationship with the patient is "overlooked" or, even more commonly, it's "unsafe" to transfer the patient because the patient is too "unstable" to be transferred, then this patient becomes ripe for picking--heart catheterization, stents, bypass surgery, etc. Ten's, if not hundreds, of thousands of dollars can be reaped by this deception. I call it "patient-napping".

I see this at least several times every month. As hospitals are becoming increasingly competitive, and as they put pressure on their physicians to churn patients for revenues, you're going to see more and more of this.

As always, what is your protection from this expanding influence of hospitals and the doctors too meek to stand up to them? Education and information. Arm yourself with an understanding of what is accomplished in hospitals, when you truly need them, and when you don't.

Take it one step further. At least from a heart disease standpoint--the #1 profit-maker for hospitals--aim to 1)identify your coronary plaque, then 2) seize control over your coronary plaque and reduce your risk for heart attack and heart procedures as much as humanly possible. That's the goal of the Track Your Plaque program.

Don't believe the negative press on fish oil



A British Medical Journal study released in March, 2006 has prompted a media flurry of reports on the worthlessness of fish oil. (Hooper L, Thompson RL, Harrison RA et al. Risks and benefits of omega 3 fats for mortality, cardiovascular disease, and cancer: a systematic review. BMJ March,2006)

Don't believe it for a second.

First of all, the study was a re-analysis of the existing published scientific literature. It was not a new study. It included a wild conglomeration of different clinical observations, as the studies examining fish oil over the years have been extraordinarily heterogeneous--in populations examined, omega-3 supplement (e.g., fish vs. capsule), period of observation, endpoints measured.

The results were skewed by inclusion of a moderate-sized British study by Burr et al in men with angina. In this study, no benefit was demonstrated and, in fact, a negative effect--more heart attack and death--was observed with fish oil. This was not news, since the study was published in 2003. It's results have been a mystery to everyone, since its unexpected negative result for fish oil was so starkly different from virtually every other study that preceded it (suggesting a study flaw or statistical fluke).

Nonetheless, the Burr study served to throw off the overall analysis. It diluted the dramatic and persuasive outcome of the GISSI-Prevenzione Study of 11,000 people in which a 28% reduction in heart attack and 45% reduction in cardiovascular death was observed. Note that the substantial numbers of the GISSI make the study's outcome nearly unassailable.

Another important fact: fish oil is among the most powerful tools available to correct elevated triglycerides. Drops of 50% are common. Recall that triglycerides are a necessary ingredient to create the nasty LDL, as well as VLDL, Intermediate-density lipoprotein, and an undesirable shift from large to ineffective small HDL. Reducing triglycerides is therefore crucial for your plaque control program.

This re-analysis serves to prove nothing. Such analyses can only pose questions for further study in a real study like GISSI: a randomized (random participant assignment), controlled (treatment vs. placebo or other treatment) study.

The weight of evidence remains heavily in favor of fish oil, not only as helpful, but fabulously beneficial, particularly for anyone aiming to reduce coronary plaque.
Drug industry "Deep Throat"

Drug industry "Deep Throat"

A Heart Scan Blog reader brought the following letter from a former pharmaceutical sales representative to congress to my attention.

Interesting excerpts:

As a former drug representative for Eli Lilly, I spent 20 months increasing the market share of my company’s drugs. I was recruited fresh from college with an eager desire to employ my degree in molecular biology and biochemistry. Shortly after my hiring, it became clearly apparent that a drug sale had much more to do with establishing personal relationships than it did with understanding the latest science. However, any doubts I held regarding the effectiveness of such methods were dispelled by the results of my persuasiveness and the financial rewards I received for my efforts. The latter also helped me rationalize the many ethically dubious situations I routinely encountered in my work. Upon my departure from the industry, I began working for the public’s health. Seven years later, as a result of my experiences and education I am more convinced than ever that the goals of the pharmaceutical industry often stand in direct conflict with the practice of ethical and responsible medicine. Nothing in my recent research causes me to believe that my experiences were anything but typical of the training and practice of the majority of drug reps plying their trade today.


“There’s a big bucket of money sitting in every [doctor’s] office.” – Michael Zubillaga, Astra Zeneca Regional Sales Director, Oncology


The majority of drug reps entering the work force today are young and attractive. The ranks of reps are replete with sexual icons: former cheerleaders, ex-military, models, athletes. Of course, as a sales job, the reps must be eloquent and convincing. Depending on the population, certain ethnicities are preferred either to make the rep distinct among other reps or to provide them with a cultural advantage in connecting with their clients. Noticeably lacking among most new reps is any significant scientific understanding. My personal case illustrates this point rather vividly: In my training class for Eli Lilly's elite neuroscience division, selling two products that constituted over 50% of the company's profits at the time, none of my 21 classmates nor our two trainers had any college level scientific education. In fact, that first day of training, I taught my class and my instructors the very basic but crucial process by which two nerve cells communicate with one another. It is very likely that the majority of my class couldn't explain the difference between a neuron and a neutron prior to sales school. While it's certainly a bonus to have a scientifically educated representative, it is far from a primary recruitment criterion. Youth is a much higher criterion for the sales position.

Sales representative trainers are almost always veteran sales representatives and consequently, much of the training they offer is implicit in the anecdotes they give. This informal training parallels the standard training offered by the industry and in many ways compliments it. It is tacitly accepted by management and perceived as the "real" training by many veteran sale representatives. Among the more dubious "unofficial" lessons a new rep learns are: how to manipulate an expense report to exceed the spending limit for important clients, how to use free samples to leverage sales, how to use friendship to foster an implied "quid pro quo" relationship, the importance of sexual tension, and how to maneuver yourself to becoming a necessity to an office or clinic.

The most troubling aspect of pharmaceutical sales is systematic befriending of our clients. In addition to the psychological profiling mentioned above, drug reps are taught to constantly be on the lookout for personal effects that will help us connect to our doctors. When entering an office for the first time, we nonchalantly survey it for clues to ingratiate ourselves with our client. Similarly, conversations are intentionally steered into the realm of personal details such as religion, family, or hobbies to acquire similar information. As a matter of training, we collect this data subtly. In the course of a conversation with clients, we may glean facts about their prescribing preferences, the dates of their children’s birthdays, where they were born, or what music they enjoy. Training encourages us to commit these details to memory just long enough to return to our cars and instantly type up a “call report” listing the details of our conversation. On a daily basis, we connect our computers to a central database that uploads the information we’ve acquired, allowing us to share it with our partner drug reps and company marketers. Subsequently, drug reps interweave pieces of conversation specifically tailored to appeal to their client drawn from personal information that wasn’t necessarily shared with them. For example, Dr. Jones will be nothing but grateful when I supply him with a cake celebrating his children’s birthday when, in fact, he told my partner (and not me) the birthdates several months prior in a personal conversation.


The writer's comments ring true: The relentless attention-grab of sales representatives, using clever tactics that include access to detailed records of physician prescribing habits, big smiles and eye-winking, are detailed perfectly.

There's nothing wrong with a business doing its job by marketing its products and services. What is so wrong about this picture is that one side is so well-equipped, heavily funded, with access to extraordinary resources that the other side (physicians) don't have. And the physicians aren't the victims--YOU are.

A middle-aged, receding hairline physician, faced with a 28-year old attractive woman asking all manner of ingratiating questions but knowing full well what she is doing, having strategized for weeks on how to manipulate the behavior of her "mark," is helpless.

Like the mortgage-backed security crisis, we've reached another phenomenon of crisis proportions. Direct-to-consumer drug advertising, drugs for non-conditions and well people, pinpoint marketing of drugs to physicians--it's all gone too far.

Personally, drug representatives are not welcome in my office. This generally prompts puzzled, followed by angry, looks from the representatives, often traveling with a district supervisor hoping to help polish their pitch. If patients didn't request free samples, the reps would not step foot in the office.

Comments (16) -

  • Anonymous

    6/18/2009 1:53:18 PM |

    It sounds like doctors need salesmen/women residence training!

    I used to be a purchaser for our family company and later a large multi-national food firm and what is written here rings true with my experience too.  Most of the sales people were young ladies, that would come to my office, asking all kinds of personal questions, wanting to get to know me better, taking me to meals, concerts, sometimes just calling me up to chat.  

    You have to realize that she/he is doing their job.  And you need to realize what your job is, which in my case was doing best for the company.  I suppose fortunately for me, my father was a salesman.  I had an idea of how the sales pitch works.  

    I wish more doctors thought as you do.  As you mention, as a patient I don't buy from the drug company reps.  I purchase what the doctor recommends.  That is where the buck should stop.

  • John

    6/18/2009 1:55:01 PM |

    I know this to be true, since I know a very beautiful young RN that got out of nursing to be a pharmaceutical rep.  She later got back in to nursing, when one of her clients (a Dr. at a medical spa) made her an offer she couldn't refuse!  She didn't stay with that job even a year though.  I'm sure you guess by that she is back in the pharmaceutical business!

    She told me that in my town of about 50 doctors, that only a couple of them would allow the reps to stop in.  Most of the doctors here are like you and do not welcome the reps.

    You can always tell which doctors go for this, because they will have a room full of samples and every kind of prescription drug poster imaginable hanging thoughout the office, especially in the exam rooms!

    As a patient, I find it really annoying to see almost as many reps waiting to see the Dr. as their are patients!  

    Everyone I know assumes that the doctors who welcome the reps do get something in return, and probably more than just a birthday cake.  I'm thinking free vacations for prescribing certain drugs.  

    Could that be possible?  No one will ever talk about the "benefits" a doctor receives for welcoming in the reps, but it sure would be interesting to know.

    Thanks for he very interesting "deep throat" post!

  • Get Primal

    6/18/2009 2:14:16 PM |

    Dr. Davis,

    I enjoy your blog very much, but there are a couple issues I'd like to follow up on.  Full disclosure, I am a medical device sales rep.

    The first issue is regarding a post a couple weeks ago regarding the greed of medical device companies.  You referenced the initial price of drug eluting stents versus the prices today.  There isn't an industry in the world that doesn't price their hot new technology at a premium.  As other competitors come to market the prices obviously come down due to the competitive matrix.  How much did your flat screen TV cost when it first came out versus what it could be purchased for today?  How about calculators?  Or anything else?  You can argue that we're talking about something much more important than TV's, and we are, but these corporations are not set up to help hospitals remain profitable.  They are responsible to their shareholders first and foremost.  Quoting the price per gram of stainless steel stents is clever (and I enjoyed seeing the numbers), but it doesn't even come close to telling the true story.  Do you have any idea how much money it takes to bring one of these stents to market?  Once it gets to market do you have any idea how much it costs to pay a massive team to support it?  I cannot speak for the pharmaceutical industry and reps as I do not work in that sector, but the medical device reps are a critical part of the equation and are a major cost to an organization.

    The other issue, which I found more entertaining than irritating, was regarding the helpless middle aged doctors.  Are you telling me than a balding, middle aged doctor should be expected to simply melt in front of an attractive 28 year old drug rep?  I would immediately lose all respect for one that did.

    Thanks for letting me vent, keep up the great work on the blog!

  • kris

    6/18/2009 3:02:15 PM |

    LoL, Dr Davis, come on, now don't be too hard on 28 years old good looking women?
    there must be a study out there which would show that having good looking people around you (male or female (LOL)) creates a competitive environment to look better which partly leads to paying attention to his or her's own body  which ultimately (hopefully)will lead to a gym close by?
    (although i got your point)
    No wonder the heading "Deep Throat" and the look of the Drug rep came in the same article.
    But point well taken. i will be smiling for years to come when  ever i hear from some body that they are Drug reps specially the good looking ones.
    i read some where that humor is the best medicine (although you have touched a real issue out there which is effecting all of our lives big time).

  • kris

    6/18/2009 3:12:11 PM |

    LoL
    Now come on Dr. davis, dont be too hard on the 28 years old good looking people? there must be study out there to prove that having good looking people around creates a competitive environment and leads one to pay attention to their own body which  ultimately (hopefully) leads them to a nearest GYM.
    (Although i got your point)
    No wonder the the line "Deep Throat" and "28 year old good looking" "hair line Doc" came in the same article but only a thyroid corrective human can put together all the pieces of a puzzle together.
    i believe in that above all, humor is the best medicine and this article will put smile on my face for years to come, when ever i see a good looking Rep.
    (you have touched an issue which is effecting all of us big time our health and our pockets, well done)

  • Charles R.

    6/18/2009 3:38:17 PM |

    Dr. Davis, I love your blog, and find your ideas an approach incredibly useful, and I despise the tactics of Big Pharma, but your conclusions here seem pretty ridiculous.

    Saying that a physician is "helpless" in the face of a good 28-year-old female salesperson is just silly. everything this letter describes is just Sales 101, and is the kind of thing taught in many industries to their salespeople.

    Any doctor succumbing to these kinds of tactics is choosing to do so, and is fully responsible for his/her actions. I have known a lot of physicians, and few of them struck me as being shrinking violets. In fact they were often pretty arrogant and quite convinced of their own superior knowledge. At least around patients.

    If a physician doesn't ask the hard questions, or can't say "No" to manipulative tactics, then all the responsibility is the physician's, not the big, bad salespeople. Physicians are far from helpless, given their extensive education, experience, and positions.

    Many people in many professions have to deal with skilled salespeople in their work, and many manage to act responsibly. "The devil made me do it" isn't an excuse.

  • shel

    6/18/2009 6:18:34 PM |

    your blog is getting better all the time. you have a unique angle as a doctor within the mainstream, speaking out against mainstream activities.

    keep this up and you'll be famous.

  • Anonymous

    6/18/2009 7:19:14 PM |

    We also do not see drug reps in our office.

    We do not accept samples and (even before it became illegal) we've never accepted non-educational paraphernalia (clocks, facial tissue, paper clip holders, etc).

    Occasionally pens would make it into circulation at our office, but we would put them in the back, not for patient use, but for staff use.

    We prescribe generics meds whenever possible. We do not carry samples because it adds an unnecessary dimension to the decision making process for the provider; patients are less likely to actually fill their prescription; if they fill it, they're less likely to remain on it due to the increased copay and it would be expensive to administer samples due to the increased workload it creates for support staff (especially patient phone calls inquiring about needing more samples "until they can get their RX filled").

    I worked with a local GI office during a technology upgrade, and in ONE day over a 30 min period during lunch, the doc had to come up from the GI lab to sign the necessary paperwork from FOUR drug reps so that his staff could get lunch (that he didn't even get to enjoy) and so they could leave samples.

    There were FOUR drug reps in the breakroom, standing around waiting for the doc to finish his last scope. FOUR. I went into the breakroom (unaware of what I was about to walk into) to grab a drink and HOLY COW was it intimidating. Four nice looking, well dressed and social 20-somethings waiting around for the doctor.

    They asked who I was (they know EVERYONE in the office, so being an outsider, I was like fresh meat to them I guess!) and I opened with, "I work at another doctors office, but we don't see drug reps, so I'm not used to being ambushed while taking a break! I feel like a celebrity! You'll have to forgive me *smile*"

    They laughed and then proceeded to question why we don't allow reps.

    I explained the aforementioned reasons and one person asked, "how do your patients who don't have much money afford care without free samples?"

    Simple: "We're a family practice office that is open every day of the year. Every Saturday. Every Sunday. Every Holiday. Patients can see us every day of the year and pay their $10 copay rather than incurring the cost of an ER visit. With the money that saves them, they can afford the generic medications we most often prescribe."

    It was quick end to a slightly uncomfortable conversation!

    -JL

  • kris

    6/18/2009 9:19:09 PM |

    i was hopping the you do that. thanks

  • Dr. William Davis

    6/18/2009 9:55:15 PM |

    I believe that the drug reps intentionally prey on vanity--they appeal to the doctor's need to show their knowledge, the need to exert their "alpha male" dominance. And it works.

    Such is human weakness.

  • Ganesh Kumar

    6/19/2009 3:53:53 AM |

    I think Dr Davis is right! I knew pretty women being hired by Citibank worldwide as "Relationship Managers" to get customers to fork out monies on various bank schemes and mutual funds...did not realize this has penetrated even the drug industry! Possibly due to same "string of owners" owning both industry? Just a food for thought!

  • Anonymous

    6/19/2009 5:54:34 AM |

    Although an exaggeration (somewhat) here is a humorous take on this topic from the daily show:

    Dr. Spin, Medicine Woman

    Thanks to Cristin Duren, pharmaceutical rep and Miss Florida 2006, Dan's now on Lipitor, Zyrtec, Nexium, Celebrex and Wellbutrin; also, he's had an erection for over 96 hours.

    http://www.thedailyshow.com/video/index.jhtml?videoId=117138&title=Dr.-Spin,-Medicine-Woman

  • Lee

    6/19/2009 9:31:53 AM |

    My brother used to be a pacemaker sales rep. These reps are usually made more welcome, since they help administer the devices and there are differences between companies' offerings which need explanation. Even so, he said the industry is based on bribery. The bribes are usually offered in the form of paid trips to conferences or sporting events.

    He said some doctors only accept trips to events that they consider professionally legitimate and do not intend to reward the salesman. But the salesman is not disappointed; he knows that he has still caught his fish. It is impossible for the doctor not to feel grateful. Sooner or later, the doctor will give the company's product a trial.

  • Sifter

    6/19/2009 6:35:09 PM |

    C'mon, you never bought a piece of jewerly from that hottie behind the counter? Sex appeal works, for all business, why should Big Pharma be any different?

    I generally agree with most of your criticisms.... my dad is a retired pharmacist, he'd be the first to denounce the bad antics and overpricing of meds, but that's the way it is.

    By the way, my doctor buddy in Glenview used to get cute reps taking him out Friday nights to get his name put on microbrewed beers, not to mention the $300 'dinners' at Hugo's Frog Bar for taking a 1 hour 'interview.'  Better to expose the side effects of Lipitor, etc then to bust some 28 year old for trying to make a living.

  • Dr. William Davis

    6/20/2009 12:30:49 AM |

    Sifter--

    You "c'mon":

    This sounds much like the testimony offered by tobacco industry representatives when asked why they continued to promote cigarette smoking when they had crystal-clear data implicating cancer causation: "Well, I had to pay my mortgage!"

    The ends do NOT justify the means. In my experience, drug industry representatives are a self-serving, money-grubbing lot out to advance their own careers. If they have to sell their souls and compromise their conscience and the health of other people . . .well, the truth be damned.

    I don't buy it.

  • Anonymous

    6/20/2009 3:54:15 AM |

    This excerpt is so true.  I was just on a vacation and met a really attractive young couple who sell pharma.  She was a model and he is former military, just like the article said. LOL

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Melatonin for high blood pressure?

Melatonin for high blood pressure?

Melatonin is fascinating stuff.

In addition to its use as a sleep aid, melatonin exerts possible effects on cardiovascular parameters, including anti-oxidative action on LDL, reduction in sympathetic (adrenaline-driven) tone, and reduction in blood pressure.

Several studies document the blood pressure-reducing effect of melatonin:

Daily nighttime melatonin reduces blood pressure in male patients with essential hypertension.

Melatonin reduces night blood pressure in patients with nocturnal hypertension.

Prolonged melatonin administration decreases nocturnal blood pressure in women.

Blood pressure-lowering effect of melatonin in type 1 diabetes.


But blood pressure may be increased when melatonin is added to nifedipine, a calcium channel blocker:

Cardiovascular effects of melatonin in hypertensive patients well controlled by nifedipine: a 24-hour study.


Effects on BP tend to be modest, on the order of 5-8 mmHg reduction in systolic, half that in diastolic.

But don't pooh-pooh such small reductions, however, as small reductions exert mani-fold larger reductions in cardiovascular events like heart attack and stroke. NIH-sponsored NHANES data (see JNC VII), for example, document a doubling of risk for each increment of BP of 20/10. The Camelot Study demonstrated a reduction in cardiovascular events from 23% in placebo subjects to 16.7% in subjects taking amlodipine (Norvasc) with a 5 mm reduction in systolic pressure, 2 mmHg drop in diastolic pressure. Small changes, big benefits.

Many people take melatonin at bedtime and are disappointed with the effects. However, a much better way is to take melatonin several hours before bedtime, e.g., take at 7 pm to fall asleep at 10 pm. Don't think of melatonin as a sleeping pill; think of it as a sleep hormone, something that simply prepares your body for sleep by slowing heart rate, reducing body temperature, and reducing blood pressure. (You may need to modify the interval between taking melatonin and sleep, since individual responsiveness varies quite a bit.)

I also favor the sustained-release preparations, e.g., 5 mg sustained-release. Immediate-release, while it exerts a more rapid onset of sleep, allows you to wake up prematurely, The sustained-release preparations last longer and allow longer sleep.

The dose varies with age, with 1 mg effective in people younger than 40 years, higher doses of 3, 5, even 10 or 12 mg in older people. Sustained-release preparations also should be taken in slightly higher doses.

The only side-effect I've seen with melatonin is vivid, colorful dreams. Perhaps that's a plus!

Comments (15) -

  • Jeanne Shepard

    5/10/2008 2:27:00 PM |

    I've hears that you can take melatonin too long, that is build up a tolerance.
    Any thoughts? I prefer it to other sleep aides, otherwise.

  • Anonymous

    5/10/2008 9:15:00 PM |

    After reading the article, I'm going to give melatonin a try.  Bought a bottle of 1mg tablets.

  • Michael

    5/10/2008 11:09:00 PM |

    I don't know if I have a weird body or something, but melatonin doesn't agree with me at all. It makes me a tiny bit groggy when I take it, but it turns me into a zombie the next day. Even small doses, like 1-2grams, basically makes me feel like I didn't sleep at all that night, and I feel crummy all day.

  • Jenny

    5/11/2008 11:33:00 AM |

    Dr. Davis,

    I have taken melantonin for many years and it helps me not only sleep, but get back to sleep if I wake up in the middle of the night.

    I've found a huge difference in the effectiveness of various company's pills. Trader Joe's for example, don't work for me at all. Schiff work very well.

    I was told years ago to take 1/4 of a pill for best results, and that is what I do. That works better than a larger amount for me.

  • Anne

    5/12/2008 1:10:00 AM |

    I have found melatonin to be very helpful. I go to sleep easily and I stay asleep. After I had bypass 8years ago, I was unable to sleep more than an 4-6 hours without Ambien. 8 months ago I started taking melatonin. It did not work right away, but after a few weeks I started to sleep very well and I have not had to restort to Ambien since. I take 3mg.

    I take 25mg metoprolol, a Beta blockers and found out that BB's decrease melatonin. Found this info through the internet, not my doctor.  

    My BP has been well controlled, even at night so I never checked to see if it went lower with melatonin.

  • Jeanne Shepard

    5/12/2008 3:24:00 AM |

    Jenny,

    Have you ever been told that you can't take it for a long period of time?
    I'd like to keep taking it, but was told not to.

    Jeanne

  • JohnN

    5/15/2008 2:01:00 AM |

    I have been taking melatonin for years and credit it with restorative sleep and general good health.
    Even so, my success rate is only about 70%. I discover that the amount of melatonin (in the blood) for a good night sleep (the desired effect) is a very small fraction of the oral dose that you can take. The difference is how the body (liver) metabolizes the substance. You really have to experiment to find the right dose for yourself; more is not better.
    For someone to try it for the very first time start at .1-.2 mg (a very small chunk of the tablet) and modify the dose accordingly.
    Do not think of it the same way as Ambien. It's best function is to ease you into sleep.
    Good luck.

  • Ann Theresa

    9/27/2008 1:59:00 PM |

    I am so hot at night that when I sleep, I wake up because of it.  I started taking my blood pressure upon waking and found it to be high.  160 or so over  90-95. I could feel the way my body felt. My blood pressure during the day is usually 115-120 over 70.  I knew I was peri menepausal, so the hormone thing was very suspect. After a lot of research, I decided to start taking 3 mg Melatonin. I checked with my doctor and he was catching up with me on his computer as we spoke.It was funny!  But anyway....I have been on these for about 3-4 weeks now and find that although I'm still warm when sleeping,  I am in a deeper sleep. My blood pressure now upon waking is about 123-125 over 82-83.  I have seen a significant improvement in lower blood pressure.  I will add that I have been walking daily and started taking a B complex also before bed.  I take my melatonin just before bedtime.  I have never had any problems with falling asleep. So the timing of use should be adjusted for when you need it.  I would much rather take this hormone than take the blood pressure medicine my doctor was so fast to offer.

  • Anonymous

    11/10/2008 7:54:00 PM |

    I swear by melatonin, and recommend the 5mg time release.  For me, it works best if I take it about 30 minutes before bedtime.  The time release eliminates the problems with waking up too early.

    The only time I have problems with feeling groggy is when I don't get enough sleep.  If you take it at midnight, then get up at 5 am, you're going to feel it.  If I know I'm not going to get at least 7-8 hours of sleep, I will skip the melatonin that night so I don't feel groggy.

    I have seen extreme differences in brands, so I think there is something to the comments about the quality of different manufacturers.

    I've never been told not to take it over long periods, but then I didn't ask a doctor about it.  I've noticed a slight tolerance if you take it all the time, so I sometimes will stop taking it for a while to break that cycle.

  • Improve Health Heart

    4/10/2009 3:43:00 PM |

    Hello.

    Your post looks quite interesting.. I never knew that Melatonin is a substance which has such uses.. I had heard of the term anywhere in any book but never took much interest in it..

    But your post spills out quite knowledgeable information definitely this much that it will hold my attention for a long long time..

    I also have a great interest in Heart related issue's and I have created a blog myself for it..

    I hope my posts will also help you gain some info..

  • Jonathan Byron

    4/22/2009 2:44:00 PM |

    There is some interesting research that suggests that melatonin is one factor that reduces insulin secretion at night.

  • TedHutchinson

    9/6/2009 6:26:07 PM |

    Oxidized-LDL and Fe3+
    /Ascorbic Acid-Induced Oxidative
    Modifications and Phosphatidylserine Exposure in Human
    Platelets are Reduced by Melatonin

    Abstract.
    Low-density lipoprotein (LDL) modifications and platelet activation are major risk factors for cardiovascular diseases. When platelets are exposed to oxidative stress, they become activated. Oxidized LDL (ox-LDL) and metal-catalysed oxidation systems such as Fe3+/ascorbic acid increase free radical production.
    We wanted to verify whether melatonin has a protective effect against oxidative modifications and phosphatidylserine externalization in platelets induced by ox-LDL and Fe3+/ascorbic acid.....snip.... These data suggest that melatonin may protect platelets from iron overload-induced and ox-LDL-induced
    oxidative modifications and also from the triggering signals of apoptosis activation, possibly due to its scavenger effect on toxic free radicals.

    The full text of both abstract and paper are the link above.

  • Serg

    7/21/2010 5:52:26 PM |

    This article regarding Melatonin for high blood pressure? is very interesting and useful, blood pressure may affect your sexual activity, and this not only happen to older people as I used to believed, young people can also be affected so you may need  to buy viagra to help yourself on those situations.

  • buy jeans

    11/3/2010 4:54:14 PM |

    I also favor the sustained-release preparations, e.g., 5 mg sustained-release. Immediate-release, while it exerts a more rapid onset of sleep, allows you to wake up prematurely, The sustained-release preparations last longer and allow longer sleep.

  • mike

    2/22/2011 11:37:17 AM |

    One such remedy that has gained popularity in recent years is melatonin. Melatonin is a growth hormone naturally produced by the pineal gland in your brain. Melatonin hormones are secreted at night or in the dark and helps regulate the sleeping cycle. It is believed that melatonin may help the body know when it is time to go to sleep and when it's time to wake up. These days, melatonin can be taken in pill form to treat everything from jet lag to insomnia. However, like with all medications, there is the potential for serious melatonin side effects if take with other medications.

    Reference:
    melatonin usage consider your age

    melatonin side effects

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